Gorgeous HTML5 app
11 November, 2011
Appreciate the UX
This app is gorgeous. I don't read the Financial Times, and I think my life is probably much better by not observing the stock markets daily. However, what they have built is abso-frigging-lutely gorgeous. I believe the key driver of this as a reaction to not paying Apple a cut of subscription fees, they went the HTML5 app route.
What is produced, is a very slick web app. I've loaded it up on both my iPhone and iPad. The experience is tweaked around based on which device you're on, but the core essence of the app is the same. As someone who's seen the rise of the web from the first of the 'dynamic content' LAMP days, I have a huge appreciation for how polished this bad boy is, and the sheer depth of the content/structure (start going through the menu). Very very impressive.
Is this the future of the publishing ecosystem? If it is, I for one am loving it. Better go hire those front end HTML/JS/CSS ninjas....
Go have a look for yourself here app.ft.com


